Bringing a robust e-commerce solution to life.

Sportsmasters is a Mexican retail company created 100% by athletes, offering sporting goods of the highest quality. They approached Umvel seeking to reinvent their e-commerce experience and disrupt the highly competitive field of sporting goods.








UX/UI, e-commerce consultation & advisory, VTEX Integration


Desktop / Responsive Mobile

Bringing a robust e-commerce solution to life

In order to provide a best in class digital experience for their clients, Sportsmasters had to first liberate itself from the constraints of an old ecommerce solution.

We helped them reimagine the user experience and switch to a platform that is scalable and future-proof. Thanks to VTEX’s flexibility, Sportsmasters can now achieve its ambition of having a fully digital, kick-ass store. This store allows for a greater level of customization for key brand partnerships.

Key features

VTEX integration
A seamless experience with more filters, more category types, more products, better performance along with much faster processing and a secure store.

Bringing the brand to a next level of user experience with site sections developed for top partners.

Custom Design
By having a website that is easily customisable, the sportsmasters team can tweak content and pages as desired giving them the edge when it comes to maintaining the platform

In addition to optimizing Sportsmasters’ user experience, its website structure has better performing keywords, making it easier to find through search engines.

This way, the Sportsmasters can drive more organic traffic to its website when a new collection is released, or a new promotion is offered, thereby avoiding relying solely on social media or paid advertising.

Sportsmasters has been able to scale its digital business by providing customers with real-time product and pricing information across all brands and genders.