How can we help and stimulate Colombian people to manage their finances and start saving? That was the main challenge for our client, who wanted to create a new bank that targets Colombian millennials and Gen Z, so they can learn what a healthy financial future is all about.
Wireframing & Prototyping, Visual Design, Android &iOS
What needs are we solving?
First, we defined the target audience for this new FinTech proposition: eager, young people who want to learn more about finance and save more. Finances can be daunting, and they require a little push to start exploring their financial future.
Check your balance, income
and expenses in a clear dashboard.
For your financial growth
Create a wallet of personal goals
which you fund in a way that suits you best.
Iris cares about you
Get smart recommendations on how to
improve your situation and savings goals.
A human, emotional experience
We introduced a female financial hero, who guides the user how to save in a smart way, keep control over budgeting, and give personalized recommendations based on financial data. This lowers the barrier to start saving.