Iris: Fintech bank

A new, fun bank that helps you save by giving you control over your finances.

How can we help and stimulate Colombian people to manage their finances and start saving? That was the main challenge for our client, who wanted to create a new bank that targets Colombian millennials and Gen Z, so they can learn what a healthy financial future is all about.

Client

Iris

Year

2019

Country

Colombia

Services

Wireframing & Prototyping, Visual Design, Android &iOS

Devices

Android &iOS

What needs are we solving?

First, we defined the target audience for this new FinTech proposition: eager, young people who want to learn more about finance and save more. Finances can be daunting, and they require a little push to start exploring their financial future.

Key features

All-in-one dashboard
Check your balance, income
and expenses in a clear dashboard.

For your financial growth
Create a wallet of personal goals 
which you fund in a way that suits you best.

Iris cares about you
Get smart recommendations on how to
improve your situation and savings goals.

A human, emotional experience

We introduced a female financial hero, who guides the user how to save in a smart way, keep control over budgeting, and give personalized recommendations based on financial data. This lowers the barrier to start saving.